Microsoft’s got a plan to boost Windows 10 adoption ahead of Windows 7 EOL

Windows 7 will stop receiving updates and security patches from January 2020 which will make the OS unsafe to use any longer. EOL refers to ‘End-of-life’ and it is the point where Microsoft stops supporting a product. With Windows 7 reaching end-of-life in 2020, there’s a huge potential opportunity lying for Microsoft’s reseller partners.

There’s apparently more chances for partners to sell customers on migration and other services. The report claims that by the time Microsoft ends support for Windows 7, around 30 percent of all PCs will be acquired via DaaS (also known as device-as-a-service).

DaaS approach is apparently supposed to target organizations and enterprises. Microsoft has reportedly advised the resellers to use the DaaS approach to set up a platform with different services and lease new Windows 10 PCs to customers instead of simply selling the devices.

Windows 10 and 7 market share from third-party firms

Microsoft’s Windows 7 operating system has less than 40% market and while it’s dropping slowly, many users are not ready at all to shift to the modern product.

Windows 10 recorded 0.18 per cent increase in market share last month, despite having received several improvements in terms of features and performance. Windows 7 jumped from 41.79 percent to 43.03 percent, according to NetMarketShare data.

StatCounter, on the other hand, reports that Windows 10 is the most popular desktop operating system. StatCounter’s last month report also adds that Windows 10 dropped from 47.21% to 46.75%, when Windows 7 improved from 39.44% to 39.63%.