Microsoft Edge has been testing a new “Copilot mode” that replaces the current New Tab Page with a Copilot-powered compose box. This lets you switch between the Bing search and Copilot search. Below the Compose box, you’ll see the same old MSN feed, but it’s now curated by Copilot/AI.

While testing Microsoft Edge’s new Copilot, we noticed a new AI/Copilot-powered MSN feed. The AI overhaul of MSN isn’t bad. We found the new layout quite spacious, considering a 2K resolution monitor.

It is less congested than the MSN feed integrated in the stable version, with adequate empty space on both sides of the feed.

If you compare the screenshots of the Edge stable and Edge Canary MSN feeds below with the new Copilot page, the latter is less distracting. This is the type of layout Microsoft must ensure in the future if it wants to make the launch page of the browser easier to navigate.

old vs ne msn feed edge

Ads and AI-curated content

However, the good things about this new overhaul stop here.

Like the old feed, this one also integrates one common component–ads. We spotted a few ad tiles with the “sponsored” label on them while scrolling down the feed. They don’t offer any option to hide the sponsored content and retain only the MSN feed cards.

You can report the ad if you want to, but that doesn’t stop the ads from appearing.

sponsored ads in ai msn feed edge

There are also Copilot-curated cards amidst the regular cards that produce an overview of a topic published on the web. The screenshot below showcases a JBL speaker-related curated card that mentions the sources at the bottom while dedicating a huge portion of the card to the banner image.

copilot curated cards ai msn feed edge

If you don’t find the overall AI infusion exciting and want to get rid of it, Edge offers a solution. You can turn off the feed from this new Copilot page for a cleaner look.

Just click on the Settings icon and turn off the Show feed toggle to achieve a clean look. However, we would appreciate it if there were a way to get rid of the sponsored content or turn off the Copilot curated cards.

disable ai msn feed edge

Since the Copilot labs section is in testing phase, these options would evolve by the time they ship to the stable channel.

We currently control these settings using flags, but we expect dedicated settings and options to customize the new Copilot launch page.

Microsoft previously confirmed that it’s testing a New Tab page in Edge 137 with Copilot, but that implementation is believed to be different from what we are seeing here.

Other AI features coming to Microsoft Edge

Edge Copilot Action

In addition, Edge is testing Phi-4 model integration, and some users also spotted a new Quick Action mode that opens Copilot in the address bar (as you can see in the above screenshot shared by Leo).

Edge Action Copilot in address bar

What do you think about Edge’s Copilot overhaul? Let us know in the comments below.

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About The Author

Abhishek Mishra

Abhishek Mishra is a skilled news reporter working at Windows Latest, where he focuses on everything about computing and Windows. With a strong background in computer applications, thanks to his master's degree, Abhishek knows his way around complex tech subjects. His love for reading and his four years in journalism have sharpened his ability to explain tricky tech ideas in easy-to-understand ways. Over his career, he has crafted hundreds of detailed articles for publications like MakeUseof, Tom's Hardware, and more in the pursuit of helping tech enthusiasts.